PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and comprehensive information were gathered through primary and secondary data which help to elaborate more on this project topic. On the area of population and determining of sample size, survey research methods were adopted 60 questionnaires were distribute to the management , employees and customers of the firm. Data collected were analyzed and the following findings were made, that there is significant relationship between sales promotion and consumers loyalty. The findings also indicate that, there is significant relationship between consumer complaints and the nature of such complaints. Finally, the findings were summarized and the following recommendations were made; that the firm should embark on sales promotion. They should also adhere to their customer’s complaints, they should ensure that they produce product of higher quality, they should also ensure that they handle sales promotional programmes as an appropriate and acceptable marketing strategies in pursuance of their targets.
Related Project Materials
INVESTIGATING THE PROBLEMS OF AGRICULTURAL CREDIT IN ADAMAWA STATE (CASE STUDY; YOLA SOUTH)
ABSTRACT
This research was conducted with the aim of pointing out the problems that prevent farmers from having access to credit in Yola...
ECONOMIC ANALYSIS OF FOOD SAFETY AMONG PORK MARKETERS
Pig is one of the domestic animals found in Nigeria and most parts of West Africa. Pigs are reared for the production of meat called pork and...
THE ROLE OF EARLY CHILDHOOD EDUCATION IN FOSTERING DIPLOMACY
ABSTRACT: This study investigates the role of early childhood education in fostering diplomacy among young children. The objectives are to eva...
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES
Abstract
Product packaging is an important part of product development and planning which relate to the design of a prod...
INVESTIGATION ON ELECTION MISCONDUCT AND ITS IMPACT ON DEMOCRATIC CONSOLIDATION USING FOURTH REPUBLIC AS A CASE STUDY
Background of the study
Elections have not only become an indicator for the end of autocracy or a trans...
PERCEIVED BENEFITS OF EXERCISE AMONG PREGNANT MOTHERS
ABSTRACT
The main focus of this study was the perceived benefits of exercise among pregnant mothers in...
ENHANCING POLICE OFFICERS’ COMMUNICATION SKILLS THROUGH ENGLISH FOR OCCUPATIONAL PURPOSES
ABSTRACT
The study examined the effect of English for Occupational purposes on Police officers’ use of English. Specifically the st...
THE CHALLENGES ASSOCIATED WITH THE TAXATION OF GLOBAL SUPPLY CHAINS AND LOGISTICS
Abstract: THE CHALLENGES ASSOCIATED WITH THE TAXATION OF GLOBAL SUPPLY CHAINS AND LOGISTICS
This study investigates the challenges associ...
THE UNITED NATIONS SECURITY COUNCIL AND INTERNATIONAL CONFLICT RESOLUTION: A CASE STUDY OF THE UN SECURITY COUNCIL WEAPON INSPECTION IN IRAQ.
EXCERPT FROM THE STUDY
The United Nations Security Council (UNSC) is the organ of the United Nations charged with mainta...
AN ASSESSMENT OF ECONOMIC VARIATIONS AND ITS EFFECTS ON REAL PROPERTY MANAGEMENT IN NIGERIA
BACKGROUND OF STUDY
The Nigerian civil war, which lasted from 1967 to 1970, disrupted many areas of the economy....
