PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project is designed to give an insight on the influence of sales promotion on consumers loyalty with reference to makeguns table wate, water, okigu imo state. Based on the above purpose, some literatures were reviewed to enlighten on the meaning of sales promotion, on the meaning of sales promotion, including the steps necessary for its initiation an adoption. More concise and comprehensive information were gathered through primary and secondary data which help to elaborate more on this project topic. On the area of population and determining of sample size, survey research methods were adopted 60 questionnaires were distribute to the management , employees and customers of the firm. Data collected were analyzed and the following findings were made, that there is significant relationship between sales promotion and consumers loyalty. The findings also indicate that, there is significant relationship between consumer complaints and the nature of such complaints. Finally, the findings were summarized and the following recommendations were made; that the firm should embark on sales promotion. They should also adhere to their customer’s complaints, they should ensure that they produce product of higher quality, they should also ensure that they handle sales promotional programmes as an appropriate and acceptable marketing strategies in pursuance of their targets.
Related Project Materials
EFFECTS OF PROBLEM-SOLVING AND COOPERATIVE METHODS ON BUSINESS EDUCATION STUDENTS’ PERFORMANCE IN FINANCIAL ACCOUNTING IN COLLEGES OF EDUCATION IN NORTH-WEST NIGERIA
ABSTRACT
The study investigated the Effects of problem-solving and cooperative methods on Business Education Students‟ Performance in Fin...
CHALLENGES AND PROSPECTS OF CAMPUS RADIO BROADCAST
ABSTRACT
It is not just good enough to obtain license, establish and start running a community radio station. The success of any organiza...
AN APPRAISAL OF THE IMPLICATION OF ELECTRONIC BANKING NIGERIA BANKS (A CASE STUDY OF DIAMOND BANK)
ABSTRACT
Electronic banking have long been recognized to play an important role in economic development on the basis of...
EFFECT OF TELEVISION ADVERTS ON CHILDREN
Abstract
Television advertisements are considered as one of the most effective source to influence the children’s...
PHARMACOGNOSTIC AND ANTIBACTERIAL STUDIES OF THE LEAF EXTRACTS OF SWARTZIA MADAGASCARIENSIS DESV (FABACEAE)
ABSTRACT
This study evaluated the pharmacognostic standards and antibacterial properties of the leaf extracts of Swartzia madagascariensi...
THE FACTORS AFFECTING THE ACADEMIC PERFORMANCE OF JUNIOR SECONDARY SCHOOL STUDENTS IN EGOR LOCAL GOVERNMENT AREA OF EDO STATE
ABSTRACT
The aim of this project is to find out the factors responsible for the poor academic performance of students in...
MORALITY AND REASON IN THOMAS AQUINAS PHILOSOPHY: A CRITICAL ANALYSIS
ABSTRACT
I intended to expose the indepth meaning of reason and morality. Using man as the major point on this discussio...
ROLE OF INTERIOR DESIGN IN HOSPITALITY INDUSTRY (A CASE STUDY CUTTING WROUGHT IRON)
ABSTRACT
The saying “good look is a good business” is no more a new thing in hospitality industries. The eff...
THE EFFECT OF POOR WORKING CONDITIONS ON THE PERFORMANCE OF AN OFFICE MANAGER
ABSTRACT
This study was carried out to examine the effect of poor working conditions on the performance of an office man...
ASSESSING THE ROLE OF EARLY CHILDHOOD EDUCATION IN PROMOTING INCLUSIVE GROWTH
ABSTRACT: Assessing the role of early childhood education in promoting inc...
